Businesses are finding that one of the most important things to keep in mind when using social media, as an advertising tool, is their response time to engagements they receive via those outlets. Simply put, the time it takes for a business to respond to people who engage the company via social media is vital to their social growth and how the general public perceives them.
As an extremely popular site, Twitter can help small businesses connect with and build a relationship with a targeted audience. This promotes brand awareness and better consumer interactions. Twitter is a very valuable tool for small businesses and if your business is not already using it, the time is now.