organic reach

Decline of Facebook Page’s Organic Reach

Decline of Facebook Page’s Organic Reach

Whatever the reason, the fact is Facebook Page’s posts reached 16% of fan’s in October 2013. Organic reach for Page’s then plummeted to just 6% in February 2014. This trend is expected to continue, bringing Page’s organic reach a paltry 1% to 2% in the future. How should businesses respond?