Whatever the reason, the fact is Facebook Page’s posts reached 16% of fan’s in October 2013. Organic reach for Page’s then plummeted to just 6% in February 2014. This trend is expected to continue, bringing Page’s organic reach a paltry 1% to 2% in the future. How should businesses respond?
As an extremely popular site, Twitter can help small businesses connect with and build a relationship with a targeted audience. This promotes brand awareness and better consumer interactions. Twitter is a very valuable tool for small businesses and if your business is not already using it, the time is now.