Businesses are finding that one of the most important things to keep in mind when using social media, as an advertising tool, is their response time to engagements they receive via those outlets. Simply put, the time it takes for a business to respond to people who engage the company via social media is vital to their social growth and how the general public perceives them.
Instagram is a valuable social media site for small businesses. It is free, very user friendly and offers a wide reach as millions of people are accessing it daily, and even multiple times a day. In addition, Instagram posts are also able to be posted to other social media sites, meaning that you’re getting 3 social media posts for the time it takes you to do one! Instagram represents a great social networking tool to market your business and services.