Whatever the reason, the fact is Facebook Page’s posts reached 16% of fan’s in October 2013. Organic reach for Page’s then plummeted to just 6% in February 2014. This trend is expected to continue, bringing Page’s organic reach a paltry 1% to 2% in the future. How should businesses respond?
Businesses are finding that one of the most important things to keep in mind when using social media, as an advertising tool, is their response time to engagements they receive via those outlets. Simply put, the time it takes for a business to respond to people who engage the company via social media is vital to their social growth and how the general public perceives them.