Names like Facebook, Twitter, Google+, Instagram and LinkedIn have taken the world by storm in recent years. Social media sites now serve as a HUGE source of entertainment, news, and social networking for millions of people across the country. With the use of smartphones and tablets, social media sites are accessible virtually anywhere and everywhere. Social media sites offer an awesome, FREE (yes free) marketing method for businesses. Take a look.
Social Media Use in America
Social media has made an impact on the entire American population regardless of age, race, and gender; its reach is extremely wide spread. Recent research suggests that 74% of individuals with internet access are using some form of social media. Approximately 67% of the entire American population is using social media. Wow! That’s a lot of Americans on social media! Even if you don’t consider the statistics, just look around you. People can be seen everywhere scrolling through their newsfeed on their smartphones and nearly every webpage has a “sharing is caring” link, prompting visitors to share the site on their social media. This wide reach makes social media a GREAT way for businesses to connect with tons of potential customers.
The Value of Social Media for American Small Businesses
Social media offers tons of benefits for business of all size, including small businesses. Here are 5 great reasons to start using social media as a component of your small business marketing plan.
1. Free Marketing
Social media sites are FREE and there is a huge opportunity to meet a large consumer pool. Social media posts can be as simple or as in depth as you choose.
2. Increased Recognition
Getting your name out in social media will make you more easily accessible to potential customers. Your name is more familiar and recognizable if social media users stumble upon it through their news feed.
3. Drive Traffic to Your Website
Social media can help to drive potential consumers to your site. Without social media your traffic is limited to people already familiar with you or is the result of search engine finds.
4. Search Engine Optimization
Social media is also associated with SEO and many speculate that Google and other search engines may calculate rankings, in part, based on social media presence.
5. Customer Relationship
Social media serves as a method of communication between you and your consumers. It provides you with the opportunity to learn about what your consumers want and to publicly demonstrate your dedication to service.
Get Hip To Social Media
Social media represents an extremely valuable marketing source. If you own a business and you’re not already using social media as part of your marketing strategy, get with the times. Social media use is growing and is going to continue to grow. Facebook had 1 million registered users in 2004. Fast forward ten years to today. Facebook now has 1.15 billion users. If you haven’t tapped into the social media marketing trend, the time is now!
Jorge Salazar, Esq.