Whatever the reason, the fact is Facebook Page’s posts reached 16% of fan’s in October 2013. Organic reach for Page’s then plummeted to just 6% in February 2014. This trend is expected to continue, bringing Page’s organic reach a paltry 1% to 2% in the future. How should businesses respond?
Businesses are finding that one of the most important things to keep in mind when using social media, as an advertising tool, is their response time to engagements they receive via those outlets. Simply put, the time it takes for a business to respond to people who engage the company via social media is vital to their social growth and how the general public perceives them.
Instagram is a valuable social media site for small businesses. It is free, very user friendly and offers a wide reach as millions of people are accessing it daily, and even multiple times a day. In addition, Instagram posts are also able to be posted to other social media sites, meaning that you’re getting 3 social media posts for the time it takes you to do one! Instagram represents a great social networking tool to market your business and services.
As an extremely popular site, Twitter can help small businesses connect with and build a relationship with a targeted audience. This promotes brand awareness and better consumer interactions. Twitter is a very valuable tool for small businesses and if your business is not already using it, the time is now.